I was fortunate to begin my career in 2015 through ProForce, placed as a Sales Consultant with Metricon Homes. Mentored by other ProForce alumni, I quickly progressed into a high-performing consultant, achieving approximately 200 sales over 3.5 years in that role. In my years on the frontline, I discovered a strength for building long-term B2B relationships with developer partners and finance brokers. These relationships established a powerful referral network that not only drove my sales success but has become a network continuing to underpin my effectiveness in leadership roles. Alongside strong personal results, I thrived in mentoring newer consultants and contributing to sales and marketing strategies — sparking my passion for leadership and business growth. In 2019 I was promoted to Regional Victorian Sales Manager for Australian Building Co. (a Metricon subsidiary), tasked with launching its regional market presence. Over the next 3 years and 9 months, I grew the division from 3 consultants, 1 display home and 45 sales annually, to 11 consultants, 8 display homes, and a peak of 350 sales in 2021. With sites stretching 570km across Victoria, I learned to lead diverse professionals across wide geographic areas, balancing local market dynamics with scalable business processes. In 2022 I joined another volume builder in ABN Group, as Digital Sales Manager (Internal Sales Team) for Homebuyers Centre. This role sharpened my expertise in online retailing, data-driven management and high-performance team building. In just 18 months, we transformed outcomes - from 3 sales in my first month to consistently delivering 30+ sales per month at the height of Melbourne’s market downturn. A key achievement during this time was involvement with our ‘Thomas Green’ medium-density development. An intimate housing project in Melbourne’s North, delivering 69 contemporary homes designed for affordability whilst keeping aesthetic, community liveability and sustainability in mind. This gave me real experience in partnering with developers and community to drive customer-based built-form outcomes. In 2024 I was promoted to Victorian Sales Manager for ABN Group (Homebuyers Centre). Today, I lead 5 Regional Sales Managers, 35 Sales Consultants, 10 Sales Associates and oversee 24 display home sites, accountable for delivering 950 sales and $300 million in sales revenue in FY26. My responsibilities span driving a high-performance sales culture, managing key developer and finance partnerships, leveraging data to inform marketing and product strategy and innovating affordable home designs all to ensure the dream of first home ownership remains accessible in Victoria. Throughout my career I have consistently delivered growth - in people, in business performance and in customer outcomes. I take pride in building teams where individuals thrive, partnerships flourish and innovative strategies translate into measurable results. Most importantly, I am passionate about creating unique solutions for first-home buyers to achieve their dreams of ownership, while developing the next generation of sales professionals to lead our industry forward. I believe business leadership is about more than results; it is about people, purpose, and making an impact that lasts."