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Sydney Australia

Sid Kajale

Head of Sales

Nestlé

My journey began when I left my home country for Australia, driven by determination, resilience, and a dream to make a difference. As a ProGrad (now ProForce) alumnus, I was able to secure my first role at Quantum Change seminars, selling NLP training courses direct to consumers. My early success led the business to send me back to ProForce within three months, this time to recruit another high-potential graduate. I then joined Frucor Beverages as a Territory Manager in the field sales role, building strong distribution and NPD ranging. My performance earned me a move to head office, supporting customer managers for Woolworths and Coles - an ambition realised through demonstrated results and initiative. My next chapter was with Nestle where I first started in a junior sales role in Purina Petcare, managing the Metcash/IGA businesses and quickly succeded into more senior roles. I rebuilt the Coles relationship, successfully re-ranging the pet toys business and was instrumental in launching Felix cat food in Australia, now a market leader; delivering strong joint plans. Transitioning to Nestlé Beverages, I took on a category development role in instant coffee, facing a long-term declining business and challenging retailer relationships. Leveraging my sales experience, I built a collaborative category plan with the sales team, resulting in a win-win joint business plans and a significant turnaround for the business. Stepping outside my comfort zone, I then became the Marketing Manager for Coffee Mixes with no prior marketing experience. Drawing on my commercial acumen, I inspired the team to build a robust innovation pipeline, deliver share gains, and together we won an Effie award for our marketing campaign, demonstrating long term effectiveness and creativity. I was then promoted to lead our Coffee capsules business. In this role I was able to build strong internal and external relationships and drove market share growth. I also led a major business transformation, aligning the team to exit a dilutive, complex part of the business, allowing us to refocus resources on areas with greater potential and deliver stronger outcomes. Currently, as Head of Marketing - Dairy at Nestlé, I have delivered a significant turnaround by reversing a long-term decline in household penetration for Milo, returning it to positive growth. I have led the team to win market share, launch highly incremental innovations, and reignite consumer love for Nesquik through strategic prioritisation, inspiring the team and building resilience. I have now been be promoted into the Head of Sales role, leading a sales organisation of over 50, at the world’s largest food and beverage company - Nestle. Throughout my career, I have championed the idea that growth is not just vertical but also lateral, encouraging others to move across functions, step outside comfort zones, and leverage their unique strengths. I have mentored colleagues, fostered a culture of agility and innovation, and consistently delivered commercial results through business transformation. My story is proof that with resilience, vision and a commitment to empowering others, we can redefine what it means to lead and succeed.

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