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Sydney Australia

Samuel Collison

Sales Team Lead

12d Synergy

Sam joined 12d Synergy via the Proforce Graduate program in December 2019. Servicing a very technical solution in engineering and construction would typically take lots of mentoring and time spent on-site visits with subject matter experts. Unfortunately, this opportunity wouldn’t arise as the covid lockdowns occurred shortly after. Sam pivoted to helping the marketing team deliver an online user forum to replace our customer conference for 2500 delegates. Generating content, hosting talks and preparing customers to present their talks on the platform. Sam moved back into a full-time sales role and showed maturity and experience gathered with the time spent helping customers create industry talks in Marketing by showing a wealth of industry knowledge for someone with small amount of experience. Sam was swiftly promoted to Business Development Manager in 2021 and managed the sales regions of New South Wales and Queensland. In 2024 Sam was awarded ‘Blue Line Shield’ which is presented to the salesperson with the most net new revenue brought into the business around the world. Sam currently manages a portfolio of over $4M recurring revenue with growth of around $500k per-annum. Sam’s portfolio includes some of the worlds largest consulting engineering firms in the world – just 5 years into his career this a testament to his dedication to his role and personal development. In January 2025 Sam was promoted to Sales Team Lead and took on the role of managing the national sales team, mentoring junior staff and new hires. Whilst continuing to serve his sales regions of New South Wales and Queensland.

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