I was placed at SoftwareONE through ProGrad where I led a digital sales and marketing transformation project for the ANZ region and travelled to London to establish global best practice for SoftwareONE. Subsequently, I was a business owner/partner at Hachiko where I led the client services and business operations. I was a critical part in expanding our service offering, implementing business transformation to improve efficiency/profitability and hiring and training teams (with the help of ProForce). We grew that business rapidly and sold successfully to Gratifii (an ASX listed software company). In the transition period I was heavily influential in product development and brought their Mosaic product to market with a large retail cosmetic brand in NZ. At Devicie, I now lead Customer Success and Operations and also have a critical role in product-to-market strategy and decisions. My role in business process transformation and systems implementation has been critical to the scale-up phase of Devicie's growth. This contributed greatly to the successful funding round achieved in April 2025 through the global investment firm Insight Partners. I will be travelling to the US in January to help establish our growing customer operations in this new market.