Ethan’s journey with Programmed has been nothing short of inspiring. When he first joined Programmed, he was a quiet and reserved ProForce graduate, still finding his footing in the professional world. Today, he stands as one of our most respected sales professionals; an individual whose growth, work ethic, and attitude have set a new benchmark for excellence. What Ethan may lack in years of experience, he more than compensates for with his tenacity, discipline, and relentless drive to succeed. Ethan’s transition into his first ever sales role was nothing short of remarkable. From day one, he demonstrated a focus and persistence that few can match. His first year results were outstanding. He didn’t just meet expectations, he completely surpassed them. This level of achievement didn’t come by chance, it was the product of sheer hard work, consistency, and a deep commitment to learning and improving. Many of Ethan’s victories were the result of cold calls, proving that his success was built on determination and genuine effort rather than convenience or luck. What makes Ethan’s accomplishments even more impressive is the fact that he achieved them in one of Sydney’s lowest socio-economic regions. This particular territory poses unique challenges, as we regularly compete against local contractors who operate under entirely different cost structures. Despite this, Ethan found a way to turn obstacles into opportunities. He didn’t just sell a service; he educated his market. Through honest communication and a strong understanding of our value proposition, he helped reshape the perception of Programmed in an area that had traditionally focused on price above all else. By clearly articulating the long-term benefits of partnering with our company, Ethan not only met his sales targets but also elevated our brand’s reputation in the region. One of Ethan’s greatest strengths lies in his ability to actively listen. He never assumes he knows what a customer wants or needs. Instead, he asks thoughtful, open-ended questions, listens carefully to the answers, and then develops tailored solutions that truly address the client’s challenges. This approach has allowed him to build trust and foster lasting relationships with customers across all industries. Beyond his impressive sales results, Ethan has made a significant impact on our broader team culture. He recently led a statewide training session on how to effectively use our CRM system; a presentation that showcased his leadership, clarity, and deep understanding of our processes. He has also taken on the role of mentor, volunteering to train new team members and ensuring they feel supported and valued. Ethan’s kindness and attention to detail, especially toward our newcomers, have made a lasting difference in how they experience their early days with us. Ethan’s willingness to help extends beyond his formal responsibilities. Whether it’s volunteering to cook at office barbecues or delivering cold drinks to our trade staff on hot days, he consistently goes the extra mile. Despite his many achievements, he remains humble, grounded, and always ready to support his teammates. We are incredibly proud of how far Ethan has come and can’t wait to see what his bright future holds.