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Sydney Australia

Dean Leibbrandt

Co-Founder

Nakie

ProForce opened the door at Kraft Foods, and that foundation in commercial discipline, sales process, leadership and accountability shaped everything that followed. I started my incredible FMCG journey at Kraft Foods in 2011 as a Sales Associate and quickly worked my way through multiple roles ending my 10 year corporate career at Johnson and Johnson as a National Account Manager Roles -Sales Associate - Woolworths and Coles -Territory Manager - IGA's -Territory Manager - Woolworths and Coles -Regional Manager - Woolworths and Coles -Regional Manager - IGA's -State Business Manager -Key Account Manager -National Account Manager -Founder of Nakie I led some amazing teams over my career however the biggest highlight was mentoring over 10 team members for professional growth resulting in all of them with internal promotions. Awards -National Territory Manager of the year x 2 (Mondelez) -National Regional Manager of the year x 1 (Mondelez) -State team of the year x 3 (Mondelez) -National Sales person of the year (Bega) -National Sales person of the year nominee (Johnson & Johnson) Post Corporate Career - Key milestones At the end of 2019 I Co-founded Nakie, a sustainable focused outdoor brand. All products are made from post consumer recycled plastic bottles . It all started with the world's first 100% recycled hammock made from 37 plastic bottles and has expanded into a full suit of outdoor products.For every product sold we plant 4 trees in our own reserve in Kenya. We chose a region where reforestation fights poverty, providing food, education, and jobs. We call it "planting people out of poverty."We are B Corp certified with a score of 128.1—the highest in the Southern Hemisphere and the third-highest in the world for our category. Achievements to date - Nakie -Double or tripled revenue every year -Planted over 2.5M trees -Saved over 22M plastic bottles from entering waterways and land fill -B Corp score - 128.1 (Highest score in southern hemisphere) -30 team members -2025 Revenue - $30M -2025 Profit - $3.2M -Partnered with the NRL, Minecraft, Better Beer, Cricket Australia and the Wallabies -QLD Telstra Business Award for Sustainability (Nakie) -Ranged in all Anaconda stores What I learned from FMCG has had such a significant role in the success of Nakie. These habits carried into entrepreneurship. -Negotiation skills -Retail -Leadership -Financials acumen Why Entrepreneur of the Year, and overall ProGradian? This is the ProForce story in action. Start in a graduate seat, learn the craft, then build something that creates jobs, profit, and impact. The results are durable, the systems are teachable, and the mission is bigger than me. We have planted millions of trees, saved millions of plastic bottles and have proved that sustainable brands can win on P&L's, not just slogans. Thank you for considering my application for Entrepreneur of the Year, and for the overall ProGradian,

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