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Sydney Australia

David Shorten

General Manager NSW

Metricon

David Shorten’s journey from graduate to General Manager of Sales at Metricon NSW is an outstanding example of determination, leadership, and the power of the ProForce network. In just over a decade years, he has gone from exploring his career options to leading one of the largest home-building sales operations in Australia. David first connected with ProForce eleven years ago through an Education Day in Melbourne. At the time, he had recently completed a Bachelor of Business, majoring in Marketing and Finance, and like many graduates, he was unsure of which career path to pursue. After an impressive performance during the session, his natural drive, interpersonal skills, and commercial mindset stood out, and he was placed by ProForce with Metricon, Australia’s largest home builder, with over 1,400 staff and a turnover of more than $1.4 billion. Starting as a Sales Consultant in a regional Victorian branch, David made an immediate impact. Within his first 12 months, he achieved 120% of his target, exceeding expectations and earning a well-deserved promotion. His work ethic and commitment to learning quickly set him apart as someone with strong leadership potential. As a Team Leader, David began to demonstrate the qualities that define a great business leader - vision, empathy, and accountability. Believing strongly in the ProForce model that launched his own career, he proactively recruited two additional ProForce graduates into his team. Both went on to achieve over 100% of their targets in their second year, a direct reflection of David’s ability to coach, motivate, and inspire performance in others. Recognising his consistent success, Metricon promoted David to Branch Manager, entrusting him with responsibility for an entire region’s operations. From there, his leadership footprint expanded even further he was soon overseeing four branches across Victoria, driving sales growth, fostering collaboration, and ensuring his teams consistently exceeded performance expectations. David’s impact didn’t stop there. When Metricon made the strategic decision to expand its operations into New South Wales, David was the obvious choice to lead the rollout. Relocating to Sydney with his wife, he was tasked with establishing and growing a new sales division from the ground up. Through his vision, determination, and leadership, David built a thriving business unit recruiting 25 new graduates, many through ProForce, and setting a new benchmark for sales success within the organisation. Today, David serves as General Manager of Sales for NSW, where he continues to lead with the same drive, humility, and passion that have defined his career. In just seven years, he has built a reputation for consistently exceeding KPIs, tackling every challenge head-on, and developing future leaders within his teams. David’s story is not just a personal success, it’s a reflection of what the ProForce journey represents. He embodies the values of growth, perseverance, and leadership, and serves as an inspiration for graduates who aspire to follow in his footsteps. David Shorten is the definition of a Business Leader - results-driven, people-focused, and proof that with the right mindset and support, extraordinary success can be achieved in a remarkably short time."

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