My sales journey began at 14 when my mum arranged an interview at McDonald’s. After being offered $7.30 an hour, I found a flyer for a part-time sales job while leaving the interview. It led me to an assessment day with 80 applicants for a role selling Cutco Knives, an American knife company. The day involved interviews and games, gradually narrowing the pool to five finalists, including me—a 14-year-old among university students. I received a demo set of knives and learned to showcase their features, like cutting a 10c coin with scissors or slicing tomatoes precisely. Armed with these knives, I grabbed my mum’s rolodex and started cold-calling her friends to book demos. I traveled by bus to appointments, earning 10% commission initially, which could scale up to 50%. At 14, I became the company’s top rep, with my largest sale at $18,000, earning $9,000 in an hour. This experience sparked my love for sales. After completing my business degree, I joined ProGrad via their assessment day, starting as a BDR. ProGrad taught me essential sales skills that shaped my career. I progressed to AE and later managed two new team members. After three years, I took time off to teach in Tanzania for six months and became a ski instructor in France. While in France, a former ProGrad client, M2, reached out with an opportunity to interview for their National Sales Manager role. I flew back, secured the position, and led a team of 60, with five direct reports, at just 24 years old. Soon after, I founded my first company, SalesGentics, with the tagline ""Born to Sell."" We specialised in outsourcing BDR functions for clients like SugarCRM and Dell, building lead flows and content. The business grew to 40 team members but faced financial challenges as we scaled. In search of a new direction, I discovered Braze, a New York-based customer engagement platform. Their real-time, image-rich push notifications impressed me. After meeting the founders in New York, I secured rights to bring Braze to APAC and launched a new company, North Star. While initially running Salesgentics and selling Braze simultaneously, I closed deals with clients like RSVP.com, KFC, Fox Sports, and Canva. Realizing Braze’s potential, I shifted focus entirely to it, closing down Salesgentics. Over seven years, we grew Braze in APAC at 100% annual growth, building an 80-person team with clients like REA, McDonald’s, and Sportsbet. The business reached $80M in recurring revenue with a 128% net retention rate. After Braze went public on the NYSE with an $8.5B valuation, we sold our company back to them for $43M—72% cash, 28% stock. During this time, we also launched Amplitude, a product analytics company, and sold it for $2.8M after two years.
After a year-long break, I am now preparing to launch Beam AI, an agentic AI solution set to transform how companies operate.