Over the past several years, Ben Wedlock has led a remarkable transformation within the Asia Pacific commercial organization at BCD, building not only one of the highest-performing regions in the company but also one of the most engaged. His leadership philosophy is grounded in accountability, execution, and trust — principles that have redefined both the culture and commercial success of the business. When Ben first stepped into his role, the Asia Pacific division was in a period of renewal. Almost the entire organization was new, with only one or two employees remaining from before 2019. Recognizing the opportunity to create something exceptional, Ben focused on building a foundation of strong leadership, shared values, and genuine collaboration. The result is a team culture that is now defined by trust, transparency, and consistent performance. A testament to this is the team’s employee engagement score, measured through Peakon, BCD’s internal NPS tool. Under Ben’s leadership, the Asia Pacific commercial organisation achieved a perfect score of 100 out of 100, reflecting an extraordinary level of engagement, credibility, and alignment within the team. This result isn’t just a number, it represents years of deliberate cultural work, where empowerment, mentorship, and accountability became part of the team’s DNA.

While culture has been central to Ben’s leadership, his commercial results are equally outstanding. In 2019, the Asia Pacific region contributed only 6% of global business opportunities for BCD, with the majority coming from Europe and the United States. Through strategic repositioning, operational excellence, and a relentless focus on the right partnerships, Ben has led his team to contribute 76% of global opportunities just a few years later, a transformation that demonstrates the region’s growing strength, influence, and market reputation. Ben attributes this success to the collective leadership within his team. As he often says, his greatest achievement is not individual but shared — “building a high-performing, cohesive culture within the business.” This mindset has empowered emerging leaders across the region to take ownership, develop commercial insight, and lead with confidence. One of Ben’s most impactful initiatives has been the creation of the Virtual Strategy Team (VST), a cross-functional forum that brings together stakeholders from sales, marketing, operations, and finance to collaborate on key opportunities. This initiative has enabled smarter decision-making through shared insight, with each opportunity evaluated through SWOT analysis, stakeholder mapping, and market positioning. The VST has not only improved bid success rates but also strengthened collaboration and agility across the organization.

As a member of BCD’s Global Sales Leadership Team, Ben represents the Asia Pacific region alongside his counterparts in North America and EMEA. He leads a commercial team of around 35 people — including 20 frontline sales professionals — who consistently outperform larger competitors through precision, data-driven execution, and an unwavering focus on value. Ben Wedlock’s leadership has fundamentally reshaped BCD’s Asia Pacific presence, building an engaged, accountable, and trusted organization that delivers exceptional results. His ability to unite people behind a shared purpose, elevate performance through culture, and lead with authenticity makes him an outstanding candidate for Business Leader of the Year.